I have a secret to confess. I'm addicted to Apple Trailers. Odd, I know, but I love the whole experience. The trailers are great little mico-movies. The juxtapositions of ideas that you get are fantastic. On any given view you can have Saw III next to Toy Story III. When you cram those two concepts together you end up with a Buzz Lightyear that is more deserving of the name. Try this exercise. Watch the first two trailers that show up in the upper left hand corner of Apple Trailers. Then, combine all the characters in a game, pitting the first cast against the second cast. Quirky yes, but you start to look at things differently. And that's the point. If your trying to create new ideas, sometimes you have to combine unnatural ingredients to create a killer mix.
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